Today, I sent an email explaining Online Marketing. I thought this might be helpful for those of you who are just learning about the wonderful world of Internet Marketing…

SEO (Search Engine Optimization) refers to organic search optimization and includes development of content and back-links to increase relevancy and page rank. This ultimately helps your website receive higher placement in unpaid search results for search engines like Google, Bing, etc. Although no one knows the exact algorithms used by the search engines for determining placement, there are several components of a website and online marketing that help increase page rank. Most important is the content of the website, the placement and treatment of keywords/phrases and the density/saturation of said keywords within your content. Of equal importance is the quantity and relevancy of back-links and their corresponding hypertext linking to your page specific content.

SEM (Search Engine Marketing) typically encompasses all forms of SEO & PPC. PPC (Pay Per Click) campaigns are paid advertising campaigns through various search and social mediums. Google Adwords is one of the larger PPC platforms on the web. You may also hear PPC Campaigns referred to as CPC (Cost Per Click) Campaigns. These two terms are essentially synonymous, one referring to the cost and one referring to the click. As the name implies, the advertiser only pays when someone clicks on an ad. The key purpose of using an online marketing company like Brady Mills to manage your PPC campaigns is to increase ROI (Return On Investment) by utilizing keyword research analysis tools (like WordTracker) to develop advertising campaigns around the most effective and most acutely targeted keywords/phrases. Additionally, A/B tests can be conducted on ad versions to determine which has the highest ROI, allowing you to more finely tune your advertising efforts.

Determining the ROI extends into another function of Online Marketing; Analytics. Using Google Analytics, we can measure the success of each of the campaigns you run. These campaigns can be tracked across multiple channels, including social, email, 3rd party advertising, paid search and organic search. By utilizing campaign tracking, funnel navigation and goal tracking we can determine key metrics that help you increase ROI and better manage your online marketing dollars.

By outsourcing your online marketing, you are hiring professionals who have years of training and experience using Keyword Analysis (WordTracker), Competitive Analysis (WebTrends), Traffic Analysis (Google Analytics) and Pay Per Click (Google Adwords) management and research tools. Brady Mills has been in business 7 years providing interactive online marketing and website development services. We have worked with brands such as Allstate, Bank of New York, Bank of Montreal, Wachovia/First Union (now Wells Fargo), FOREX (divisions in AU, CA, GB, RU, US) and local Nashville organizations such as Martha O’Bryan, Nashville GLBT Chamber and Love Helps, Inc.

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Joining Hearts President
Joining Hearts President
2023-07-14
Brady's professionalism and attention to detail exudes his beyond standards to ensure his clients are not only satisfied but exceeds in work. He totally revamped our website and made it more user friendly and provided supreme consultation to ensure the smooth transition and we were not down for any period of time when we launched. He is always available to assist when we have questions or need support. I highly recommend.
S Reaves
S Reaves
2023-07-14
I started a podcast in July of 2021. I reached out to Brady to help me make my website better, the person I originally hired lacked vision or listened to what I wanted. Brady listened to what I wanted for my website and took it to an entirely new level!! Not only did he take it to a new level, he showed me how to manage my website and make updates. Anytime I call Brady with a question or concern, he gets back to me right away....STILL in 2023. I love Brady, and I recommend him to everyone!
Caroline Karolinko
Caroline Karolinko
2023-07-12
I absolutely LOVE working with Brady. He is readily available and has so much knowledge. He also is detail oriented and has a great eye for design!
Justine Gesualdi
Justine Gesualdi
2023-07-11
Brady has worked with us for years and has been our web designer and up keep. He is a great guy and responds quickly!! We recommend him for businesses especially.
Cathy Beardsley
Cathy Beardsley
2023-07-11
We have worked with Brady for over two years. He helped us completely redesign our website and continues to support updates to the site as well as other technology projects we are working on. Although Brady is a consultant, he works like a team member and is available to help whenever we need him!
Heather Shields
Heather Shields
2023-07-11
To say that I love working with Brady Mills is a bit of an understatement. After all, when SEOs and Designers work together, it can go either way. Luckily, through a messenger-like service of recommendations, my company was introduced to the Brady Mills agency as simply "a super website designer resource." I myself work for a media agency that has no real connections for creative services that we offer our clients. Well, that has certainly changed. From the beginning of a website and branding redesign, as well as site migration, I've loved partnering with Brady and team because the communication (understanding vision, asking questions, timely responses, accessibility, talent of representing company marketing and sales and execs, etc.), passion, and creativity has been top-notch. They were able to craft a wonderfully digital experience for a client that was so impressive, I went on to share the work and proven lift in site usage and conversions with the rest of my agency. I recommend Brady Mills to every company seeking to enhance their website to solidify that B2B or B2C connection online. If I sound a bit overzealous it's because I am. In my couple decades' work in SEO, content, analytics, and consulting, I hadn't found a better site designer until early 2021. If I could give six stars, I would.
Debra Cates
Debra Cates
2023-07-11
If you need someone who is extremely knowledgeable of the industry, an efficient worker and easy to deal with when designing or updating your company's website, Brady Mills is the best choice. Five stars - all day, every day!
Sarah Martin
Sarah Martin
2016-07-11
I contracted Brady for a website for a political race. He was professional and courteous, and the product was beyond expectations, very user friendly. Definitely highly recommend!
Catherine Martucci
Catherine Martucci
2016-07-10
I've worked with Brady Mills on several projects including website redesign, web development, SEO, email marketing, and social media projects. He is a ROCK STAR! He knows all the latest technologies and best practices. And best of all -- he is both easy and fun to work with. I highly recommend you do business with Brady!

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