Experiments in Online Marketing

It can be difficult to find the right fit for your company’s online marketing plan, but that doesn’t mean you should succumb to a one-size-fits all mentality. Marketing your product or service requires a certain amount of finesse – especially when branching out to a new segment of consumers. Give your plan some wiggle room for testing and experimenting. These are a few guidelines we follow when tweaking marketing plans:

Always keep your goals at the forefront of your online marketing plan. If you’re moving in the direction of your ultimate goal (increasing sales, response rates, awareness, etc.) then you’ve got the right momentum – you may just arrive at it a differently than anticipated. When you keep your goals in mind, it’s much easier to hone in on what’s effective. Sometimes the most creative (and effective) marketing comes by taking a roundabout path… just don’t get too distracted by the new territory, always keep an eye on the final destination.

Nuances can make a world of difference. If your email marketing campaign isn’t producing the results you want, don’t scrap email marketing. Instead, look at your message. Is your tone appropriate? Are these customers looking to you for a light-hearted message or do they want a just-business rundown? If the tone’s right, consider calls to action. Does the customer know what to do? Subtle changes and guiding directions can make any tool more effective.

Try new techniques, but know when to move on. There’s a careful balance to strike when testing new methods. You don’t want to bail too early before giving the process a chance to eek out results, but also you don’t want to be caught stubbornly pushing along an effort that’s not gonna budge. When you’re not seeing results, use your best judgment and don’t be afraid to redirect your efforts.

Have realistic expectations. While you may be primed and ready for customers to start knocking down your door within 24 hours of implementing a new marketing tool, recognize that most plans work on a slow-build concept. While things may start out slow at first, committing to a plan that’s producing results is likely develop into a steady, long-lived stream of business.

Keep adjusting your plan until you find the combination that maximizes your marketing dollar’s impact. Testing new methods and refining messages can be frustrating, but it’s essential for creating the right marketing mix.

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Joining Hearts President
Joining Hearts President
2023-07-14
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S Reaves
S Reaves
2023-07-14
I started a podcast in July of 2021. I reached out to Brady to help me make my website better, the person I originally hired lacked vision or listened to what I wanted. Brady listened to what I wanted for my website and took it to an entirely new level!! Not only did he take it to a new level, he showed me how to manage my website and make updates. Anytime I call Brady with a question or concern, he gets back to me right away....STILL in 2023. I love Brady, and I recommend him to everyone!
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Caroline Karolinko
2023-07-12
I absolutely LOVE working with Brady. He is readily available and has so much knowledge. He also is detail oriented and has a great eye for design!
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Justine Gesualdi
2023-07-11
Brady has worked with us for years and has been our web designer and up keep. He is a great guy and responds quickly!! We recommend him for businesses especially.
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Cathy Beardsley
2023-07-11
We have worked with Brady for over two years. He helped us completely redesign our website and continues to support updates to the site as well as other technology projects we are working on. Although Brady is a consultant, he works like a team member and is available to help whenever we need him!
Heather Shields
Heather Shields
2023-07-11
To say that I love working with Brady Mills is a bit of an understatement. After all, when SEOs and Designers work together, it can go either way. Luckily, through a messenger-like service of recommendations, my company was introduced to the Brady Mills agency as simply "a super website designer resource." I myself work for a media agency that has no real connections for creative services that we offer our clients. Well, that has certainly changed. From the beginning of a website and branding redesign, as well as site migration, I've loved partnering with Brady and team because the communication (understanding vision, asking questions, timely responses, accessibility, talent of representing company marketing and sales and execs, etc.), passion, and creativity has been top-notch. They were able to craft a wonderfully digital experience for a client that was so impressive, I went on to share the work and proven lift in site usage and conversions with the rest of my agency. I recommend Brady Mills to every company seeking to enhance their website to solidify that B2B or B2C connection online. If I sound a bit overzealous it's because I am. In my couple decades' work in SEO, content, analytics, and consulting, I hadn't found a better site designer until early 2021. If I could give six stars, I would.
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Debra Cates
2023-07-11
If you need someone who is extremely knowledgeable of the industry, an efficient worker and easy to deal with when designing or updating your company's website, Brady Mills is the best choice. Five stars - all day, every day!
Sarah Martin
Sarah Martin
2016-07-11
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Catherine Martucci
Catherine Martucci
2016-07-10
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