Three years of compounding for Segpay.
Segpay processes payments for merchants other providers turn away. We built their website and still maintain it, and we run their search, content, video and conversion work. These are the numbers since we started, measured from September 2023.
2026 Communicator Award of Distinction, Advertising Campaigns — Financial Services, for the Segpay News Network, produced in partnership with Creaxion.
View the award ↗What three years of steady work did.
Every figure on this page is measured. Where two sources differ in scope they are labeled separately.
Measured across SE Ranking’s US domain database — everything the domain ranks for, not a fixed list. The 11–20 band is the pipeline: those are the terms closest to reaching page one next.
From page nine to page one.
The charts above measure everything the domain ranks for. This one measures a fixed set of 123 keywords we track for Segpay, which is the closer read on the work of the last two years. Average position moved from about 84 to about 30, and the share on page one went from 12% to between 66% and 72%. It peaked at 89 of the 123 on 10 September.
Lower is better. Position 1 is the top of page one.
Peaked at 89 of 123 keywords on 10 September.
Qualified leads compare September to June in both years, so each year’s leads had the same amount of time to be worked.
Monthly leads nearly tripled.
Three Augusts. The middle figure is derived from August 2026 being up 80% year on year.
A channel that did not exist before.
AI assistants started sending people to the site. ChatGPT and similar tools drove 1,644 sessions and 210 key events. That is a 12.8% conversion rate, roughly six times the site average.
The volume is small next to organic search. The conversion rate is not, and it is the clearest signal we have that being the source an AI cites is worth treating as its own channel rather than a curiosity.
1,644 sessions and 210 key events.
The channel went from a trickle to a habit.
Views went from 5,048 in the year before we started to 336,888 last year, with July 2026 the best month at 104,000. Underneath the headline number, every organic signal moved too — search, embeds and the channel page — and those are the ones that keep running.
Watch time rose from 70 hours to 4,610 a year, and net new subscribers from 102 to 3,667. Organic views peaked at 35,000 in year one, on Shorts.
“We have worked with Brady Mills Agency for over two years. They helped us completely redesign our website and continue to support updates to the site as well as other technology projects we are working on.”
- Website build and ongoing development
- Technical SEO and site health
- Keyword research across the high-risk payments category
- Solutions and vertical landing page optimization
- Service schema implementation
- Merchant case studies and recovery guides
- Segpay News Network video series
- YouTube channel growth
- Conversion rate optimization
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