SEO vs. PPC: Which Strategy is Best for Your Business?
In today’s fast-paced digital world, everything is available online—from everyday necessities to the most luxurious items. While this has made life easier for consumers, it has significantly increased competition for businesses. Just having an online presence is no longer enough. To grow your business, you need to ensure that your product or service reaches the […]
12 Ways to Convert Website Visitors into Paying Customers
Once your website is up and running, you have a magic seven seconds to convince customers your site is where they\’ll find the answers to their problems. Here are 12 ways to convert your website visitors into paying customers.
What is Pay Per Click (PPC) and Social Media Marketing (SMM)?
In the online world, many companies make a deals with search engines like Google for higher placement in search results and use social media platforms like Facebook to promote their products directly to interested consumers. How so? By means of two marketing strategies: \”pay per click\” (or PPC) and \”social media marketing\” (or SMM). Learn more about each here.