10 Reasons You Should Refresh Your Website

10 Reasons You Should Refresh Your Website

Your house isn’t the only thing that needs a solid Spring cleaning. Use this season of renewal to give your website a good refresher too! Regular design and quality updates can help keep your brand current and your business in the eyes of your consumer. It’s important that you give your website a yearly once over, and many companies opt for a complete refresh every 2-3 years. If you haven’t refreshed your website in a while, now is the perfect time.

It is worthwhile to review your website performance annually and make changes as necessary. Here’s why:

1. Update website themes

New themes, styles, and website looks are created every day by tech-savvy designers. It is important that your website stays on trend to appeal to new and emerging consumers.

2. Use fresh content

You need to ensure that you’re not only staying current with the look of your website but also with its content. Keeping up-to-date information on your site will make certain that your customers always know what is happening with your business.

3. Google knows things

As you update your website, changes are noted by the all-knowing Google. This increases your ranking over other websites that have not made recent updates. Google’s algorithms favor more relevant content.

4. SEO performance boost

You need to regularly update your key words to include any changes in your business, and also be aware of what keywords and phrases your perfect clients are searching. As you update, highlighting important SEO keywords, you will find increased traffic to your site happens naturally.

5. Business changes

You will want to note any changes to your business offerings, hours or practices to keep your clients and potential clients in the know.

6. Increase security

As technologies change, revamping your website can help to make your systems more friendly to customers by ensuring their information is secure. Updates regularly include more security measures in up-to-date software.

7. Make it mobile friendly

Making your website more mobile-friendly is becoming increasingly important. All aspects of your website need to be visible on mobile devices. As audiences become more tech-savvy and younger, they almost exclusively use their mobile device when researching services.

8. To increase social media presence

Updates to your website should include links to all your social media avenues.

9. To increase website speed

Often an update will optimize images and make other media load faster. Utilizing a combination of file optimization and content delivery networks is a huge benefit to user experience and overall rankings.

10. Easier navigation and lower bounce rate

When you make menus clearer, and offer more opportunities for click-throughs, your bounce rate will naturally decrease as clients stick around on your site for longer periods of time.

Ready to refresh your website design? Give us a shout and we’ll be happy to help! 

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Joining Hearts President
Joining Hearts President
2023-07-14
Brady's professionalism and attention to detail exudes his beyond standards to ensure his clients are not only satisfied but exceeds in work. He totally revamped our website and made it more user friendly and provided supreme consultation to ensure the smooth transition and we were not down for any period of time when we launched. He is always available to assist when we have questions or need support. I highly recommend.
S Reaves
S Reaves
2023-07-14
I started a podcast in July of 2021. I reached out to Brady to help me make my website better, the person I originally hired lacked vision or listened to what I wanted. Brady listened to what I wanted for my website and took it to an entirely new level!! Not only did he take it to a new level, he showed me how to manage my website and make updates. Anytime I call Brady with a question or concern, he gets back to me right away....STILL in 2023. I love Brady, and I recommend him to everyone!
Caroline Karolinko
Caroline Karolinko
2023-07-12
I absolutely LOVE working with Brady. He is readily available and has so much knowledge. He also is detail oriented and has a great eye for design!
Justine Gesualdi
Justine Gesualdi
2023-07-11
Brady has worked with us for years and has been our web designer and up keep. He is a great guy and responds quickly!! We recommend him for businesses especially.
Cathy Beardsley
Cathy Beardsley
2023-07-11
We have worked with Brady for over two years. He helped us completely redesign our website and continues to support updates to the site as well as other technology projects we are working on. Although Brady is a consultant, he works like a team member and is available to help whenever we need him!
Heather Shields
Heather Shields
2023-07-11
To say that I love working with Brady Mills is a bit of an understatement. After all, when SEOs and Designers work together, it can go either way. Luckily, through a messenger-like service of recommendations, my company was introduced to the Brady Mills agency as simply "a super website designer resource." I myself work for a media agency that has no real connections for creative services that we offer our clients. Well, that has certainly changed. From the beginning of a website and branding redesign, as well as site migration, I've loved partnering with Brady and team because the communication (understanding vision, asking questions, timely responses, accessibility, talent of representing company marketing and sales and execs, etc.), passion, and creativity has been top-notch. They were able to craft a wonderfully digital experience for a client that was so impressive, I went on to share the work and proven lift in site usage and conversions with the rest of my agency. I recommend Brady Mills to every company seeking to enhance their website to solidify that B2B or B2C connection online. If I sound a bit overzealous it's because I am. In my couple decades' work in SEO, content, analytics, and consulting, I hadn't found a better site designer until early 2021. If I could give six stars, I would.
Debra Cates
Debra Cates
2023-07-11
If you need someone who is extremely knowledgeable of the industry, an efficient worker and easy to deal with when designing or updating your company's website, Brady Mills is the best choice. Five stars - all day, every day!
Sarah Martin
Sarah Martin
2016-07-11
I contracted Brady for a website for a political race. He was professional and courteous, and the product was beyond expectations, very user friendly. Definitely highly recommend!
Catherine Martucci
Catherine Martucci
2016-07-10
I've worked with Brady Mills on several projects including website redesign, web development, SEO, email marketing, and social media projects. He is a ROCK STAR! He knows all the latest technologies and best practices. And best of all -- he is both easy and fun to work with. I highly recommend you do business with Brady!

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