Fortune 500 Marketing Without Spending a Fortune
One of the biggest dilemmas for any new or small business is determining how to invest for marketing. For many new businesses, there is often not a marketing budget, because until the point of opening, the expenses have all been reserved for getting the business off the ground. As you get closer to opening, a […]
5 Best Tools for Search Engine Optimization
Search Engine Optimization Search Engine Optimization, commonly called SEO, is a vital part of your website marketing strategy. Having your website optimized correctly will ensure your target audience is finding you, ultimately resulting in more conversions. Companies often invest a lot of money into the perfect SEO strategy to ensure their consumers are finding them […]
Role Play: Web Design Like a User
Web design is more than placing graphics and text on a digital canvas. One of the greatest assets a web designer can have, is the ability to think and create websites the way users would want them to be built. User experience is a crucial step in web design that is too often overlooked. A website […]
4 Essential Steps for Successful Branding
Creating a brand is a huge step that many companies often overlook, but once a brand is established, it requires vital maintenance to keep the image you worked so hard to create. I would venture to say that a brand without consistency is probably more damaging than not having a brand at all. Brand consistency […]
Logos vs Branding
A Logo is not quite a brand, and a brand is not just a logo When it comes to starting a business, there’s a huge misconception that all you need is a logo with your business name or a symbolic graphic, and with this you instantly believe you have a brand that’s recognizable to your […]
How Good Web Design Relates to SEO
There is no secret weapon to winning the favor of the complex and perpetually changing algorithms that decide the rankings of websites in search results. But the fundamentals of strong web design do provide a good foundation for strong performance on Google. Here is how good web design relates to SEO.
Remarketing Keeps Your Business Top of Mind
Learn how to stay top of mind long after a visitor leaves your website. Google gives you the necessary tools to easily remarket your brand and convert more visitors into loyal customers.
A Simple Breakdown of Online Marketing Buzzwords
In the ever-changing landscape of digital marketing buzzwords, it can be hard to keep up with the lingo. Read on for a jargon-busting look at popular terms like \”inbound marketing.\”
How to Use Google Analytics to Improve Your Rankings
Google Analytics is the single most powerful free organic search optimization tool on the web.
Major SEO Changes Over the Years
In the \’90s, Google ranked pages based on their own content, without weighing off-page factors. Take a look at the major SEO changes we\’ve seen since.