Dr. Parry @ Intown Primary Care

The new logo for Intown Primary Care reflects the unique personality and signature style of Dr. Scott Parry, the heart and soul of the practice. Known for his funky and colorful glasses, we incorporated this distinctive element into the branding to create a logo that is both personal and memorable.

The result is a vibrant and modern design that captures the essence of Intown Primary Care—approachable, unique, and deeply connected to its patients. This logo not only reinforces the brand’s identity but also stands out as a striking and instantly recognizable symbol of the practice.

For Intown Primary Care’s homepage, we designed the website with vibrant orange and blue colors to match the new branding, giving the site a fresh, modern, and inviting feel. The layout was designed with usability in mind, ensuring patients can easily navigate the site. A prominently placed link to the patient portal in the header, visible across all pages, ensures quick and seamless access for users.

To further enhance clarity and improve SEO performance, we reorganized the content by grouping it based on the medical services offered. This structure not only helps visitors quickly find relevant information but also strengthens the site’s search engine visibility, supporting the practice’s mission to connect with patients effectively.

For the About page of Intown Primary Care, we highlighted Dr. Scott Parry’s extensive expertise and dedication to healthcare, particularly his specialization in LGBTQ+ health and wellness and his role as a leading HIV specialist. The design emphasizes his robust background with a clean and professional layout that underscores his credibility and connection to the Atlanta community.

The content was crafted to showcase Dr. Parry’s wide-ranging experience, reinforcing the trust and confidence patients have in his care. By integrating his personal story and professional achievements, the page establishes a strong bond with visitors while supporting the practice’s reputation as a compassionate and inclusive healthcare provider.

On the Testosterone Replacement Therapy page, we positioned Intown Primary Care as a trusted leader in hormone replacement therapy, providing a comprehensive resource for visitors to learn more about this transformative treatment. The page is designed to educate users on the benefits of testosterone therapy, helping them understand its role in improving overall wellness.

To enhance engagement and provide personalized value, we developed a testosterone deficiency quiz—an interactive feature where visitors can answer a few simple questions to determine if they might be a candidate for testosterone therapy. This tool not only empowers users with valuable insights but also serves as a gateway for connecting potential patients with Dr. Parry and his team for expert care.

The Contact / Schedule an Appointment page is designed to provide patients with quick and easy access to essential practice information. The layout prominently features contact details for scheduling appointments, along with clearly displayed office hours to help patients plan their visits.

Additionally, the page ensures seamless communication with the practice, offering straightforward navigation to reach the team. This user-friendly design not only enhances the overall patient experience but also reinforces the practice’s commitment to accessibility and excellent care.

The General Wellness page is part of a comprehensive set of practice area pages designed to showcase the diverse medical services offered at Intown Primary Care. This page provides detailed information about the practice’s commitment to preventive care and overall wellness, helping patients understand the breadth of services available to support their health.

Each practice area page, including General Wellness, is optimized with hyper-focused content to bolster search engine rankings, driving increased visibility and traffic. The strategic approach ensures these pages not only educate and inform visitors but also serve as powerful tools for SEO performance, reinforcing Intown Primary Care’s position as a trusted provider in Atlanta.