Most agencies pick your platform before the first call, because they only build one thing.
We build on WordPress, WooCommerce, Shopify, and fully custom code, which means the platform conversation is an actual conversation. Here’s how we decide, and what each one is genuinely good and bad at.
WordPress Web Design
Most of our sites are WordPress. Not because it’s fashionable, but because it does the thing most businesses actually need: you can update your own content without calling us, and nobody owns your site but you.
What we don’t hand you is a theme with your logo dropped in. A purchased theme carries every feature its author imagined for every buyer, which is why those sites are slow, and why they get slower. We build the design around your content and load what your site actually uses.
The part most people find out too late is that a WordPress site doesn’t fail at launch. It fails in year two, when plugins have drifted out of sync, the page builder has bloated the markup, and nobody has touched the database since go-live. We build to be maintained, and we tell you what maintenance actually involves before you sign.
Ecommerce Web Design
WooCommerce or Shopify. The honest answer is that it depends on your catalog and who’s running the store.
Shopify if you want to sell without thinking about infrastructure. Hosting, security, and PCI compliance are handled. You trade flexibility and a percentage of every transaction for that, and you accept that some things simply cannot be customized.
WooCommerce if you have a complex catalog, unusual pricing, existing systems to integrate with, or you want to own the whole stack. More control, more responsibility. It’s the right call more often than Shopify’s marketing would suggest, and the wrong call more often than WordPress purists admit.
Either way, the parts that decide whether a store works get skipped constantly: how product data is structured, how many steps stand between the cart and the confirmation, whether inventory syncs with what you actually have, and whether your category pages can rank. Retrofitting those costs more than building them in.
Small Business Web Design
A small business site arguably has a harder job than an enterprise one. There’s no downstream sales team to catch the leads a bad website loses. The site is the sales team.
So the priorities invert. Clear service pages beat clever ones. An obvious phone number beats a clever interaction. Fast beats beautiful, every time, on a phone, on a bad connection, in a parking lot.
We also tell you when you don’t need what you came asking for. Plenty of businesses arrive convinced they need a rebuild when they need three pages fixed and their Google Business Profile sorted out. Saying that costs us a project and earns us the next one.
Custom Development and Integrations
When no platform can do it, we write the code.
Custom applications, API integrations, headless builds, and connections into whatever you already run — CRM, marketing automation, inventory, payments, booking. If your website needs to talk to another system, that’s a solved problem, and it’s usually the reason a project stops being a website project.
We also build in Arabic, Chinese, Japanese, Spanish, and Russian. That’s harder than it sounds. Arabic reads right to left, which flips the entire layout. Chinese and Japanese break every assumption your typography made about line length and character spacing. Most agencies bolt translation on at the end and hope. We build for the language from the start and work with native translators for each one.
How We Decide
A short version of the conversation we’ll have on the call.
WordPress — you publish content regularly, you want to manage it yourself, and you need the site to grow without a rebuild.
Shopify — you’re selling products and you’d rather not think about infrastructure.
WooCommerce — you’re selling products and your catalog, pricing, or systems are too specific for a hosted platform.
Custom — the thing you’re describing isn’t a website. It’s software with a website attached.
If you already know which one you want, tell us and we’ll tell you honestly whether we agree.
Accessibility and Compliance
Two things that don’t come up until they matter, and then they matter a lot.
Accessibility. When accessibility is in scope, we build to WCAG standards – real contrast ratios, keyboard navigation, screen reader support, proper heading structure.
We’ll also tell you when it should be in scope. If you’re a healthcare provider, a government contractor, a school, or a business serving the public, it isn’t optional, and finding that out from a demand letter is the expensive way. ADA web guidance
Privacy. Cookie consent that actually gates the tracking rather than just displaying a banner, plus the data handling your privacy policy claims you do. If you have European customers, GDPR applies whether or not your business is in Europe.
Pricing and timelines are answered on our Atlanta web design agency page.
Frequently Asked Questions
Yes. The new site gets built in a staging environment while your current one stays live, then we migrate. Downtime is minutes, not days. If you’re on ecommerce, we schedule the cutover around your slowest hours.
Usually not. If the copy works and the structure is sound, a redesign on the existing foundation is faster and cheaper than a rebuild. We’ll tell you which one you’re looking at after we see it.
You do. The domain, the hosting, the code, the accounts. We don’t hold logins hostage, and you can take the whole thing to another agency tomorrow if you want to.
That’s the point. You’ll get a site you can actually edit, plus training on how. If you’d rather we handle updates, we do that too — but it should be a choice, not a dependency.
Updates, backups, security patches, and performance monitoring. WordPress sites in particular need someone paying attention after year one, and most of the broken sites we’re asked to fix broke because nobody was.
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