ROI Analysis & Analytical Support

Running a successful online marketing campaign is about more than driving traffic. It’s about driving sales. Our team of dedicated analysts help you increase your return on investment and make better choices for your marketing dollars.

Get a Free Quote Now

or Call Us: 888-482-3666


More companies than ever are investing in digital marketing initiatives like marketing automation, search engine optimization (SEO), search engine marketing (SEM) and website design. As the list grows, it is becoming more complicated to track the ROI (return on investment) of these initiatives. In fact, many companies have stopped trying to track their true ROI or don’t track as well as they should. Just because it’s difficult, doesn’t mean it’s impossible.

Here are a few of the many opportunities for tracking your ROI:

Paid Online Advertising

Pay per click (PPC) through Google Adwords can help you attract tons of traffic to your website, and the system offers a variety of metrics to track your ad performance. While most companies pay attention solely to click through rate (CTR); however, this only shows the traffic to the site generated by the ad. It doesn’t provide insight into the outcome of those visits:

  • Did they sign up?
  • Did they purchase something?
  • Did they call you?

Your paid campaign’s landing pages should have a strong call to action (CTA), directing visitors what next steps to take. The ability to track how your visitors behave on your landing page, as compared to what you’d like them to do, is an essential element for determining the ROI of your advertisements.

Blogging

Blog writing is an essential step for many businesses to drive more traffic to their website. Often companies start blogging without having a clear strategy to measure their blog’s ROI.

In addition to providing useful content to your prospective customers, you also need to understand who these customers are, where they come from and the value they find in your articles. You also need to set clear goals for what you’d like the users to accomplish through the article, and create CTAs that will drive them to take that action.

Content Personalization & A/B Testing

When creating website content, it’s important to test variations of your content. You can do this through A/B and multivariate testing or content modification. Often you’ll use these methods in combination with dynamic CTAs or a landing page that also utilizes previous actions to display specific content. Measuring the success of these campaigns can be difficult, but in order to be successful, you’ll need to be able to measure the successes and failures of each and every permutation.

Social Media

With a multitude of free and paid solutions to manage your social media marketing campaigns, these systems often don’t have integrations that allow you to effectively track ROI. It’s important to measure the sales cycle of a lead from each social media channel. This helps you better understand the time it takes to close a sale from each channel, evaluate the value of each lead and better craft your messaging for each channel. Ultimately, you should be able to use this information to increase your ROI.

How We Help You Increase ROI

We understand that proving ROI isn’t limited to just large companies. It’s important that businesses of all sizes tackle. We use systems to eliminate the data silos that often occur when your systems (website, CRM, social media, paid ads, SEO, automation) are not communicating and working together properly. We use cutting edge industry tools like HubSpot’s marketing automation platform and dynamic phone tracking systems to help you close the gaps and start measuring and understanding your ROI better. These tools allow you to make informed decisions and ensure your marketing strategies are working to provide value for you and your customers.

 

Schedule Consultation

Ready to improve the value of your marketing dollar? Our analysts are ready to help tackle your campaign’s spend and deliver actionable suggestions for improving your ROI.

Get a Free Quote


  • review rating 5  A class act when it comes to websites!! Brady has come to my rescue more than a few times and has always come through. Sometimes it is well after hours and surprisingly there is someone there to answer my questions or put out website fires. Brady runs a smart, efficient, well run operation at a great value. I will certainly continue to use him and his services for my website needs and recommend him to other professionals in need of internet services.

    thumb Greg P
  • review rating 5  Brady's web development for our company has been hugely successful. After a massive overhaul of our website, we've seen dynamic growth and traffic via our website in the year we've been working with him. Could not be more pleased!

    thumb Elan Nashville
  • review rating 5  I contracted Brady for a website for a political race. He was professional and courteous, and the product was beyond expectations, very user friendly. Definitely highly recommend!

    thumb Sarah Martin
  • review rating 5  Brady Mills, LLC provided an excellent and beautiful custom-made website. He used and was willing to share his marketing expertise to help us increase membership, sponsorship, and ticket sales. Brady Mills provided attentive, prompt, and courteous customer service. I recommend him all the time!

    thumb Lisa Howe
  • review rating 5  Brady really helped me and my business. His staff was very nice and professional. I think he's great!

    thumb Jason Stalcup
  • review rating 5  Brady Mills is definitely a great find in the search for internet design and marketing companies. Brady has been there to pull me out of a few jams when trouble strikes on my website and he has always come out a winner. Fixing problems, getting me answers and giving me suggestions are just a few of the helpful characteristics that Brady has. I always get great personal service from him every time with logical answers and solutions. He has been an ally for our company since he first created our site!

    thumb Greg P
  • review rating 5  Brady did a great job on our website. I highly recommend them for anyone looking for a site that is going to really benefit their business. We look forward to having them do more in the future!!!

    thumb J Schultz
  • review rating 5  I've worked with Brady Mills on several projects including website redesign, web development, SEO, email marketing, and social media projects. He is a ROCK STAR! He knows all the latest technologies and best practices. And best of all -- he is both easy and fun to work with. I highly recommend you do business with Brady!

    thumb Catherine Martucci