Ways Nashville Businesses are Capitalizing on Social Media | Nashville Web Development & Design
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Ways Nashville Businesses are Capitalizing on Social Media

June 30, 2011

In today’s business world, there’s no denying the power of social media–and that’s especially true in a city like Nashville, where there’s such a strong sense of community, both on and offline. Here are a few several Nashville-area people and businesses making headlines recently for capitalizing on social media in their marketing efforts, in diverse industries from music to politics–using it to set themselves apart, distinguish their brands, connect with customers, and promote business.

  1. Nashville Electric Service: Recently named one of the top utilities in use of social media by 2011 E Source Utility Social Media Survey, NES has leveraged social media in a variety of ways, from disseminating flood information in May 2010 on Facebook and Twitter to connecting rodeo fans through a Facebook page for the 2011 Public Power Lineworks Rodeo.
  2. Governor Haslam: Tennessee Governor Bill Haslam is the first-ever Tennessee governor to make full use of social media in his own public outreach efforts and also through a push on state departments to do the same. “Social media offers powerful tools that invite the public in and promote discussion,” Haslam said last month at the Tennessee Digital Government Summit. The governor’s online presence currently includes 40K+ Facebook fans, 8K+ Twitter followers, 1+K LinkedIn connections, and close to 100K visits to tn.gov/governor since he took office.
  3. Dolly Parton: With over one million Twitter followers to date, the Queen of Country Dolly Parton recently told The Sunday Telegraph that “you have to roll with the punches or you get left behind. “ Seeing social media as the latest bandwagon, Parton is quick to jump on, promoting her brand.
  4. Metro Nashville: Not only does Metro Nashville have a Facebook page giving info about events involving government, but also, as of last month, all Metro meetings will be available on the YouTube channel run by the city, so the government can encourage openness and transparency in the way it does business. “We are harnessing new technologies to ensure that more Nashvillians have more access to information about how our government runs,” Mayor Karl Dean said. “With access comes engagement, and that is always a good thing.”
  5. CMT: A unit of Viacom’s MTV Networks, CMT is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. Just last month, it launched a social-interaction-based game on Facebook called Platinum Life™: Country, designed to enhance the company’s method of connecting with fans. The game links country music fans with their favorite artists and music in meaningful ways and is the first social network game based on the country music lifestyle.

Interested in seeing how social media marketing can enhance your brand? We’d love to help–contact us today to see what Brady Mills can do for you.

Written by Brady Mills

Brady Mills

Brady Mills is a dynamic group of developers, marketers and designers with one common goal … helping you succeed. We have helped clients create engaging websites and digital collateral since 2006. We have offices in Nashville, TN and Atlanta, GA.

One comment on “Ways Nashville Businesses are Capitalizing on Social Media
  1. Much like the Nashville Electric Service social campaign to disseminate flood information, other very large organizations are starting to utilize social media for important weather related news. I just read today that the National Hurricane Center has started testing the use of Facebook and Twitter to send notifications to the public. As more and more people turn from televisions to their computers for news, it only makes sense to see the use of such mediums rise in popularity.

    In August 2010, the American Red Cross published a survey of 1,058 people ages 18 and older, which showed social media’s importance as a source of information. The survey found:

    – 18 percent of respondents said they would turn to social media if calls to 911 were unsuccessful.

    – 69 percent said emergency response agencies should regularly monitor their Web sites and social media outlets so they can respond promptly to requests for help posted there.

    – 74 percent said they would expect help to arrive within an hour of posting a request on a social media site.

    – 52 percent said they would send a text message to an agency on behalf of someone they knew who needed help.

    Of course, places like the National Hurricane Center still encourage people facing a life-threatening situation to contact their local fire, police and emergency medical agencies.

    Although social media may not be recommended for those in immediate danger, we have already seen mobile devices play a vital role in emergency management. For instance, after the massive earthquake that hit Haiti last year, there were a number of people who tweeted or texted information about individuals trapped in the rubble. Some survivors even sent messages about their location to facilitate their own rescue. Even FEMA has started using social media to send important information about disasters.

    We may be in for some surprising changes as social media and national communications collide. If done right, it could be an effective communication tool that saves lives.

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