Small Business Web Design Portfolio

Botanical Concepts Chicago

Botanical Concepts Chicago

Denise Rosenbloom, owner of Botanical Concepts Chicago, came to us after a particularly sobering experience with another web design company. The over-use of Flash caused her site to perform poorly, both in search and in usability. Additionally, her site found it's way to Google's "potentially harmful websites" list, and visitors were shown warnings every time they visited her page.

The site needed a total overhaul in order to clean up the defects and prepare the site for search indexing. Our primary focus was to minimize the use of Flash throughout the site, clean the code and deliver a product that would be web standards compliant.

We were able to successfully condense the code, clean up the Flash, eradicate standards compliancy issues and keep the overall feel of the site while correcting all the errors.

Categories: Green, Small Business

Abbey Brown

Abbey Brown

Abbey Brown came to us with an e-commerce system that had completely deteriorated. With 40% of their business coming through online sales, they needed a solution that would accommodate their extensive and ever-changing product lines.

The site needed to hold over 300 products and address retail and wholesale customer bases. With a site this big, they ran the risk of overloading customers if it wasn't designed to easily manage such a volume; additionally, they didn't want to lose the charm and warmth that is the hallmark of their Chicago-based store.

In the end, we were able to condense their entire site (over 300 pages) into 4 main categories, with the products divided into distinct, easy to navigate sub-categories which allowed for a much friendlier shopping experience for the customer.

Categories: E-Commerce, Small Business

Pool and Spa Depot

Pool and Spa Depot

Pool and Spa Depot came to us after a particularly poor experience with another web design and online marketing company. It took a lot to salvage their view of our industry; however, with our focus on providing top quality service and commitment to making sure our work meets clients' expectations, we were able to restore our industry to good standing in their eyes.

We transitioned their site into a clean, easy to use resource for selling high-end recreation products and continually working with the Pool and Spa Depot team to find ways to promote specials and drive traffic to the site. Our work on Email Marketing and Pay-Per-Click campaigns has bolstered their online presence and strengthened the Pool and Spa Depot brand.

Categories: Email, Small Business

Taylor Made Plans

Taylor Made Plans

As historic residential design experts, Taylor Made Plans needed a site that reflected the classic style and charm of its homes while remaining true to their long-established branding. Catching the user's eye and displaying great images of the homes was especially key to the site's design.

Our team took a broad approach to this project - from graphic design to coding to copywriting - to make sure the site reflected Lynn Taylor's style every step of the way. We also created templates to strengthen the branding for both Taylor Made Plans on Myspace as well as their email marketing efforts. With an e-commerce capability and a content management system that allows for easy updates, TaylorMadePlans.com is now one of Lynn's best marketing tools.

Categories: E-Commerce, Email, Small Business, Green

Skin Care Clinic

Skin Care Clinic

The Skin Care Clinic staff knows the importance of a first impression. That's why their website needed to convey a sense of beauty and wellness for women of all ages while still serving as an informative resource for all their medispa services.

BMG collaborated with their staff to create a site flow that conveys the tranquility of a spa while integrating considerable amounts of information about treatments and patient concerns. GIF animation was utilized for a subtle motion effect in the header while JavaScript was incorporated to enhance the user’s interaction with the site’s navigation.

Categories: Branding, Small Business, Medical

Wise-N-Greener

Wise-N-Greener

Wise-N-Greener is an organization dedicated to promoting products "that work for you and the environment." Their target audience is environmentally conscious consumers who may just need a little help finding green-friendly products and services.

We created a design that integrated the green movement but also set Wise-N-Greener apart. The users’ experience was key when planning the site – a clean, crisp design allows for easy access to an array of information without bogging down the easy navigation from review to review.

Categories: Small Business, Social Networking, Green

Paramount Song

Paramount Song

Music is the life-blood of Nashville and Paramount Group has been there to help songwriters hone their writing skills, promote their music and experience the world of songwriting for almost 30 years. Their E-Commerce website allows songwriters to submit their original music for online competitions, receive advice from professional songwriters and song promotion opportunities. Additionally, we created a custom theme for their informative Word Press Blog so it would integrate seamlessly with the website.

Categories: E-Commerce, Branding, Small Business

Village Green Pages

Village Green Pages

With the successful launch of WiseNGreener.com, the owners of that site wanted to expand their presence in the green community. To do this, we worked with them to create an online resource, Village Green Pages, that helps consumers find the best eco-friendly places to shop in their local communities. The site also functions as an e-commerce portal for the Village Green Pages team to recruit new sponsorships from green businesses throughout the country.

Categories: E-Commerce, Branding, Small Business, Green

Brides by Mary

Brides by Mary

Like her knack for creating brides with "a look true to their own unique style," Mary's site had to reflect her passion for her work. In addition to showcasing her work as a Master Hair Stylist, Mary wanted to use her site as a reflection of her commitment the entire bridal experience.

Categories: Small Business

Women's Health Center

Women's Health Center

With so many women seeking information about their healthcare providers online, the Women's Health Center wanted a site that was both informative and inviting. When the Women's Health Center approached our team about building a site for their practice, their main goal was to create a site that conveyed a warm, welcoming environment and showcased their staff as well as their services.

To help achieve these goals, our team created a warm palette and utilized images of women of all ages and in all states of life to reinforce the Women's Health Center's commitment to the life long health of their patients.

Categories: Small Business, Medical

Country Universe

Country Universe

After several attempts to try and make pre-formatted themes work for their music news and reviews blog, the folks at CountryUniverse.net came to us with questions about how to make their site more contemporary and better for their loyal readership.

With thousands of articles already cataloged, utilizing their current WordPress blog set up was essential to the success of this project. By focusing on the client's wish for the site to have a more journalistic feel, our team pulled ideas from various news sites to create a layout that transitioned CountryUniverse.net from a standard blog to a dynamic, engaging news site.

Categories: Small Business, WordPress Themes

Jeffrey Design, LLC

Jeffrey Design, LLC

To best display his work, Jeffrey Johnson of Jeffrey Design, LLC knew he needed a site that reflected his interior design philosophy: modern and minimalist. Jeffrey wears many hats in his work, so it was also essential for the site to be as user-friendly to operate as possible.

With these requests keen on our mind, we created a clean, crisp layout that keeps the focus on Jeffrey's work while the graphic design plays off his trademark color palette. The easy-to-use content management system ensures that Jeffrey will easily be able to update and edit his site; and with a flexible portfolio system, he is able to adapt his site to reflect current trends in the design and housing industries.

Our team was also able to help Jeffrey create a cohesive branding identity through creating marketing pieces from business cards to stationary to outdoor signage.

Categories: Small Business, Branding