E-Commerce Website Design Portfolio
Abbey Brown
Abbey Brown came to us with an e-commerce system that had completely deteriorated. With 40% of their business coming through online sales, they needed a solution that would accommodate their extensive and ever-changing product lines.
The site needed to hold over 300 products and address retail and wholesale customer bases. With a site this big, they ran the risk of overloading customers if it wasn’t designed to easily manage such a volume; additionally, they didn’t want to lose the charm and warmth that is the hallmark of their Chicago-based store.
In the end, we were able to condense their entire site (over 300 pages) into 4 main categories, with the products divided into distinct, easy to navigate sub-categories which allowed for a much friendlier shopping experience for the customer.
Categories: E-Commerce, Small Business
DSA Publishing
DSA Publishing contacted us to manage their email marketing and e-commerce efforts for their University Keepsake publications. Working together with DSA and university alumni associations, we will be placing their 16 keepsake books in front of almost 2,000,000 university alumni buyers during 2008-2009.
Creating synergy across campaigns is important for developing a trusted and recognizable brand and improving sales. For each campaign, we integrated each school's established branding through email compliant gif animation and Flash technology for the site’s flip-book presentation to allow users to easily browse through the pages of the commemorative alumni book. In addition to the University of Texas (shown above), a few other examples of our work with DSA include, the University of Iowa, the United States Naval Academy and the University of Arizona.
Categories: E-Commerce, Branding, Education
Taylor Made Plans
As historic residential design experts, Taylor Made Plans needed a site that reflected the classic style and charm of its homes while remaining true to their long-established branding. Catching the user's eye and displaying great images of the homes was especially key to the site's design.
Our team took a broad approach to this project - from graphic design to coding to copywriting - to make sure the site reflected Lynn Taylor's style every step of the way. We also created templates to strengthen the branding for both Taylor Made Plans on Myspace as well as their email marketing efforts. With an e-commerce capability and a content management system that allows for easy updates, TaylorMadePlans.com is now one of Lynn's best marketing tools.
Categories: E-Commerce, Email, Small Business, Green
Village Green Pages
With the successful launch of WiseNGreener.com, the owners of that site wanted to expand their presence in the green community. To do this, we worked with them to create an online resource, Village Green Pages, that helps consumers find the best eco-friendly places to shop in their local communities. The site also functions as an e-commerce portal for the Village Green Pages team to recruit new sponsorships from green businesses throughout the country.
Categories: E-Commerce, Branding, Small Business, Green