Google Plus Profile for Business
Google has announced plans to release Google+ Profiles for businesses later this year, and has asked businesses to hold off on creating Brand pages until they are finished with development.
Product Manager, Chris Oestlien, released a Youtube video and blog statement last month where he mentioned that although there are great plans for Brand profiles on Google+ they are not yet optimized for such pages. He joked that when Ford Motor created their Google+ profile it was an awkward moment when they asked for Ford’s gender.
Chris says in his blog post, “The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses. We just ask for your patience while we build it.” He also said that the Google policy team is actively working with Google+ profile owners to shut down any non-user profiles.
Over the next few months, Google plans to work on a small experiment with a few marketing partners to see the effect of adding brands to the Google+ experience and better optimize for the future of Google+. Google had a limited number of spots available for “non-user entities” (as they call them) and at this point the pilot program is closed.
Stay tuned for more information about Google+ and our next blog about how Google+ is starting to change the search and social landscape.