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Case Study

Bank of New York

Issue: Confronted with slimming budgets and expanding production and mailing costs, Bank of New York faced a dilemma with their monthly customer newsletter. Stopping production meant losing vital contact with customer, but the marketing department didn't have the resources to develop an in-house solution. Bank of New York was at a crossroad of how to maintain the bottom line without damaging their relationship with their clients.

Solution: Bank of New York approached BMG looking for an alternative to high-priced mailings. Utilizing our background in email marketing, BMG created an interactive email format for the newsletter. The change kept the bank in contact with their clients without sacrificing the bank's messaging or signature design style.

Result: Bank of New York saved $750,000 in the first year alone and continues its relationship with Brady Mills Graphics with an assortment of interactive marketing projects.