Nashville Promise Neighborhood Initiative – Website by Brady Mills

Nashville Promise Neighborhood InitiativeRecently, we had the opportunity to work with the Martha O’Bryan center and Nashville Promise Neighborhood Initiative to develop a website that reflects the NPN mission.

The Nashville Promise Neighborhood is a collaborative network of services and supports which result in the following:

  • Successful students
  • Healthy families
  • Vibrant neighborhoods
  • Graduates moving on to college and career
Just a few days after launch, Nashville Promise received a $500,000.00 government grant to help with their efforts. Congrats to Nashville Promise Neighborhood and all the folks who care enough about our community to support it!

Google Dart: The Web Developer’s Dream?

Google seems to be dominating our posts lately, because of all the new and innovative things they are doing with social media, search and now web development.

Google DartThere has been much hype about Dart, the new client-side web programming language from Google, for some time now. Aimed at replacing Javascript, which is often seen as “fundamentally flawed,” Dart has been described as a “Javascript Killer.” Just last week Google debuted Dart at the annual GoTo conference in Aarhus, Denmark.

Some may recall Google’s attempted “java killer”, Go, from not that long ago which seemed to lose momentum after it’s debut. Go is more closely aligned with C & C++ languages than Java, because it is a classic compiled language which outputs binaries as processor-native machine code.

Google Dart on the other hand is a VM-based language that seems to have much more in common with Javascript than originally anticipated. Dart is not only intended to run in the web browser though, it’s also able to run on servers via a standalone VM. Still though, most Dart code will be client-side, and for the time being the way to run it is to compile it into JavaScript code that can be executed by modern Web browsers.

While Dart may be a “middle-man” since is essentially outputs Javascript code, the benefit may not be immediately obvious. The answer though lies in Google’s description of Dart as a language for structured web programming. This is something we’ve never really had before. Javascript was originally built to add small pieces of interactivity to web pages and has evolved over time. It was never intended to build full-scale modern web applications. Dart is intended to encompass all of the great things about javascript while addressing the not-so-great things.

For example, Javascript allows you to treat a numeric string as an integer and perform arithmetic on it. In a large scale application, it is very easy to lose track of which variables are of which type, leading to data corruption and hard to trace errors. Instead of limiting flexibility, Google decided to simply make debugging easier.

Declaring data types in Dart is completely optional; however, if you define data types, Dart generates compile-time warnings (not errors) alerting you of potential problems. You can also run Dart in debug mode which generates errors and halts execution at runtime if type conflicts arise. In this way you can speed up production while adding your type declarations later.

Dart also is written in object oriented style. This allows programmers from various backgrounds to more easily interpret and create Dart code. In true OOP style, each instance of each script has full control over it’s own state.

Google is taking a much needed stab at improving upon a 15 year old language (Javascript). I believe that Dart is certainly worth the attention of web developers, and we’ll just have to see if it has a greater impact than Google’s previous attempt with Go.

Google+ Now Open for Developers

Google+ has gained a lot of attention over the last several months, as the user base has quickly grown and the expansive security features have added a new dimension to social networking. One of my biggest concerns as a developer has been the extensive integration of Facebook APIs across the web and the lack of this level of integration ability with Google+. It seems this may be changing.

Chris Chabot, a Google developer advocate, announced, “I’m super excited about how the Google+ project brings the richness and nuance of real life sharing to software, and today we’re announcing our first step towards bringing this to your apps as well by launching the Google+ public data APIs.”

Chabot continued, “These APIs allow you to retrieve the public profile information and public posts of the Google+ users, and they lay the foundation for us to build on together – Nothing great is ever built in a vacuum so I’m excited to start the conversation about what the Google+ platform should look like.”

A look at the Google+ Developers Site shows that we are in the early stages of development. As the site states, “This initial set [of APIs] is focused on providing read access to public data. We’ll be adding more APIs over time to build on this foundation and help you create more types of integrations”

Google+ currently has a restricted usage quota and some functionality is currently disabled, until we move further out of the Beta period. Currently Google is using this period to evaluate the APIs and gather feedback. Google says, “This should provide enough access for you to check out the APIs and to start integrating Google+ with your apps.”

The Google APIs Client Libraries are available as betas for .NET, Java, PHP, and Python. They’re also available as alpha code for the Google Web Toolkit, Objective C and Ruby. Much like Facebook, when you access this data it’s sent to you in the familiar JavaScript Object Notation (JSON) encoded format.

Chabot continued, “Because we’re starting with public data only, you simply need to register your app before making requests. And if you aren’t yet sure which Google+ user is running your app (for example, because they’re installing it for the first time), then you can use the new plus.me OAuth2 [a security protocol that enables users to grant third-party access to their web resources without sharing their passwords]-scope to ask the user who they are.”

In addition, Chabot states that “Our API methods are RESTful [REpresentational State Transfer] HTTP requests which return JSON responses.” And, “Our payload formats use standard syntax (e.g. PoCo (Portable Contacts) for people info and ActivityStrea.ms or activities).”

Chabot asks that you keep in mind, “three simple guidelines that we aspire to in our own products, and that we’d like all applications built on the Google+ platform to follow also: put the user first, be transparent, and respect user data. The goal behind these guidelines, as with all of the features and fine print, is to work together to build products that our users will love.”

So, what are you waiting for? Google+ Code!

The Power of a New Website

As online marketers, we know better than anybody how powerful a streamlined, engaging, secure web presence can be. (MW4S7BH9K3PT) It’s the very thing that we work to give our customers every day—It’s so powerful, in fact, that we recently redesigned our own site here at BradyMills.com.

The truth is, with a strong website, a business has the ability to streamline information for users, immediately engage visitors, even protect customers from security breaches. To see what we mean, check out ways local Nashville businesses have been redesigning their websites for better functionality, usability, and influence.

Streamlined Information

Headquartered here in Nashville, NASBA (National Association of State Boards of Accountancy) redesigned its site to streamline information and become more useable for visitors. The new site combines both NASBA.org and NASBAtools.com, in order to put together everything that was relevant to state boards of accountancy, CPA professionals, CPA Examination candidates and accounting firms. “Our website serves as the first point of contact for state boards of accountancy and it is critical for the user experience that the site portray the essence of our brand position, ‘The Trusted Resource for Regulation and Professional Services,’” said David A. Costello, President and CEO. According to Alfonzo Alexander, Chief Relationship Officer, “The new NASBA.org offers a wealth of information in a sleek, navigable environment, making it easier for boards and consumers to obtain the information they need.”

Engaged Visitors

Nashville’s own art museum, The Frist Center for the Visual Arts, launched its new site this month in an effort to better engage visitors. FristCenter.org can accommodate any browser size, features a news ticker, a search engine, and the ability to share with friends via Facebook, Twitter, or email. “This new website is an exciting leap forward for us,” said Frist Center Marketing Director and project manager Kathy Demonbreun. “The site employs photography, audio and video to support our exhibitions and programs and in a wonderfully dynamic way, really reflects the institution we have become in our first ten years.”

Protected Customers

Sometimes, getting a new website is more of a necessity than a preference, like when you deal with a possible security breach the way The Nashville Zoo did recently. After customers were warned to review credit card statements for unauthorized charges, the Zoo had to shut down its website while it resolved “issues regarding possible unauthorized credit card charges or theft.” The nonprofit announced plans for a new one soon, recognizing the importance not only of a website’s design but also its security.

If your company is looking to make similar changes to its web presence, contact Brady Mills today! We’d love to help you better serve your customers and expand your profitability with the right design!

Brady Mills Graphics at the Metro Nashville Annual Business Symposium

Karl Dean to kick off the Metro Nashville Business Symposium

Karl Dean to kick off the Metro Nashville Business Symposium on August 3rd

Join me at the Metro Nashville Annual Business Symposium hosted by the Metro Government and the Office of Minority & Women Business Assistance for an informative and networking event “Creating a Business Edge in a Challenging Economy.”

RSVP today to bao@nashville.gov or 615-880-2814

Event Details
Aug 3, 2011
Nashville Downtown Library
615 Church Street
Nashville, TN 37219
9:30 am to 1:00 pm
(Parking available in the Library Parking Garage at a reduced fee with Library validation)

This Free Event Includes:

  • Kick-off by Mayor Karl Dean
  • Seasoned Business Owner’s Panel Discussion: Creating a Business Edge in a Challenging Economy
  • Partners in Progress Speed Networking Event — Network with large firms using a speed networking format
  • Pit Stops — have 15 minutes of one-on-one technical assistance with an industry professional in the following areas:
    • Marketing (Brady Mills will be providing free online marketing and web strategy one-on-ones)
    • Legal
    • Accounting
    • Bonding/Insurance
  • Capital Corner — Finance experts ready to talk about your financial needs
RSVP was still open as of yesterday, so please RSVP immediately to bao@nashville.gov or call 615-880-2814.

 

3 Powerful Ways to Boost Your Search Engine Marketing

If you’re like most small companies, you know Search Engine Marketing (SEM) is a great way to boost business. When executed properly, it helps capture relevant users who are already interested in what you offer, bringing targeted customers right to your product. But what you might not know is how to use this tool most effectively: that’s why a good SEM program, one that is thoughtfully designed and monitored, is vitally important. which is exactly what Brady Mills can offer.

Here are three powerful components of a good SEM campaign:

Make the Most of Your Web Presence
Your competitors have high-tech, extensive websites; why shouldn’t you? Expanding your website into multiple pages helps extend your web presence and truly invest in the SEM experience. Likewise, it’s smart to customize landing pages to keywords, so that searchers are gratified immediately when turning to your site.

Choose & Use Keywords Carefully
Speaking of keywords, the best keywords are both relevant and specific, targeted in a very particular way that’s designed to pull in the most plentiful results. Choosing this kind of keyword can be tricky, but that’s what makes SEM services from a firm like Brady Mills such a powerful resource, as we can use our expertise to identify the keywords best for your company. Then, using these keywords, we’ll help craft relevant ads complete with calls-to-action for higher conversion rates—because, after all, even with “all the keyword research in the world,” according to Search Engine Watch, “if you don’t complement that effort with one to create sound campaign architecture, you may see your campaigns fall flat.”

Align Your SEM Program with your Search Engine Optimization Program (SEO)
Both SEO and SEM work to increase return on marketing investment, ultimately creating a lasting boost in conversion rates. As a recent Mashable article pointed out, “[T]oday, more marketers are realizing SEM and SEO are not separate disciplines. Instead, they are two sides of the same coin — complementary programs that, when managed correctly, can benefit each other to increase conversion rates and share of voice.” By finding a way to blend these two programs together like Brady Mills can do, you make your marketing more efficient and effective.

At Brady Mills, we are always looking for ways to better serve our clients, whether through web design, SEO or SEM. Call us, and we’ll put our expertise to work for your business, constantly working to improve your conversion rates–and thus, your company’s success.

Undeniable Value of SEO

Promoting your website with SEOSearch Engine Optimization (SEO) is a valuable tool–powerful enough to boost traffic and, by extension, create new business. Through the right blend of strategic keywords, descriptions, content and design, your company moves higher in search results, making it easier for users to find you. And the more users that get in touch with your site, the more business that will result.

It was SEO that recently propelled sales for Mrs. Fields, the well-known cookie giant: through SEO marketing, the company saw sales of gift baskets move 20 percent higher and searches for gift baskets rise by 200 percent. “If you can get ranking high in natural search, which is free, I think that is important for any business,” said Chris Kuhn, online marketing coordinator at Mrs. Fields.

The fact is, SEO strategies from experienced agencies like BMG have been proven to change the face of business for clients–in some cases, providing as much as 200% returns on investments.

One CEO remarked, “…A business owner would have to be living in the dark to not understand the benefits of SEO.”

Other Nashville businesses are already taking advantage of this game-changing tool, enlisting the help of strategists like Brady Mills, in order to rank higher and become more profitable. Local surgeon and business owner Dr. Jeffrey Marvel, for example, was interested in boosting business at his medical practices, so he utilized SEO strategies when designing his three websites, each targeted to particular clients. Whatever your industry or area of expertise, SEO can help your business rank higher and be more successful.

That’s because Search Engine Optimization is more than just a web tool; it’s a powerful marketing strategy that can make a measurable difference in your company’s exposure and sales. For more information on how Brady Mills can help your company move forward, contact us today!

Benefits of Search-Friendly URLs

Google Friendly URLs

Simple, logical, and designed to be appealing to users, search-friendly URLs are a valuable asset for businesses—because they push sites higher in search engine results, driving more traffic and, by extension, increasing potential business.

Higher Search Results

Search engines gather and organize information from all over the Internet, filtering it in a way that makes relevant information available to users when they search online. Through search-friendly URLs, businesses can boost their rankings in search engines, pulling more users to their sites.

More Traffic

One of the biggest benefits of higher search results is higher web traffic. When you’re able to get your website to users who are already interested and searching in your industry, you’re able to pull targeted users to your products.

More Potential Business

Money Tree

Driving more traffic to your website means driving more potential business—a goal every company can relate to. That’s why search-friendly URLs are a great way to enhance your web marketing plan.

If you’re ready to learn more about search-friendly URLs and how they can improve your business, talk to us! We’d love to make your site more appealing to search engines and potential customers!

 

Great SEO Tools

Successful business owners are constantly researching ways to reach more people through their website and online marketing campaigns. This process can take tons of time, which is why most companies outsource their online marketing and Search Engine Optimization. There are several great tools out there to help get you started optimizing your website for optimal placement on search engines.

Check out these favorites:

  • Open Site ExplorerOpen Site Explorer is a great way to analyze your reciprocal links and link popularity. This tool also allows you to monitor your competitor’s sites and see why they are ranking higher than you, allowing you to optimize your reciprocal link campaign.
  • SEO ToolbarSEOmoz’s toolbar allows you to view important SEO metrics about a website while browsing the web. It’s a quick and easy installation on your Firefox or Chrome browser.
  • Ranking Tracker – Track your website’s rankings in Google, Yahoo, and Bing automatically over time.
  • SEOmozSEOmoz provides the tools above and several other paid tools for optimizing your website. We highly recommend checking them out.
  • Wordtracker - It’s not free, but I’d be remiss in not mentioning Wordtracker. Analyze search patterns and search phrases that your customers are searching for. The best part is that you can also see which of those search phrases are being targeted by your competitors and which are not. Pick up valuable, untapped traffic using this amazing keyword research and SEO tool.
  • WebPosition – This invaluable SEO tool allows you track the success of your online marketing efforts. This online application offers you easy access from anywhere to view key, in-depth data about your online marketing campaigns. Easily track keyword performance, position changes, competition and trends. Even set up scheduled reporting.
  • Page Comparison Tool – Enter several domains to analyze your site against your competitors.
  • Google Webmasters Console – A great tool by Google to help webmasters (or website owners) submit, track and review their website on Google Search. Check robots.txt files, submit sitemaps (or dynamic sitemaps), see when your sitemap has been indexed and view search traffic. Use in combination with Google Analytics for more detailed website traffic analysis.
  • Google Analytics – View detailed site traffic information and analyze your marketing effectiveness with this professional enterprise solution from Google.

If you know of other great SEO tools, please feel free to add them in the comments.

Thanks for reading and good luck optimizing your website! If you have any questions, don’t be a stranger… Give us a call at 615-823-1234.

How to Maintain Brand Identity When Your Business is Scattered Across the Internet

The explosion of social networking sites has made it easy for business owners to place their company in the thick of things.  Sites like MySpace, Facebook and Twitter allow business owners to reach out to their clients in a more casual and relatable way.  While these mediums may allow for more personal communication, keep in mind that consumers face an onslaught from marketers and if your messages aren’t reinforcing your brand identity, you’re likely to be quickly forgotten.

There are quick and easy ways to create continuity for your business online, even if it spans across a variety of platforms.

  • Rely on your logo. Your logo is the face of your business, so make sure it’s out there for people to recognize.  While it may seem like a fun idea to mix things up an use different images for different profiles, it will simply create confusion.  Make it easy for your customers to recognize you.
  • Take advantage of the customization features.  Many of the platforms like MySpace, YouTube, Vimeo and Twitter offer you the ability to personalize your page – and this is another great way to reinforce your brand standards.  So while your customer may have found your business page on YouTube, they still can feel at “home” on a page that reinforces the themes, colors and images that represent your business.  Here are a couple of examples of pulling elements together for different platforms:
  • Personalize your message.  The great thing about the social networks is that you have a very specific audience.  If you’re using an industry-specific networking site, customize your message to that market.  If your audience is in specific area, use Twitter or Facebook to target your message to those customers.
    • East Side Cookies uses their Twitter page and ESC on Facebook page to let customers in Nashville know where they’ve made the latest delivery so they can easily find the freshest cookies in town.

These are just a few starter tips.  Also sure to check out the help sections of the site that you’re using to see what other features they’ve created for businesses to have a more dynamic presence, and if you’d like more assistance, always feel free to contact us at Brady Mills Graphics.